I have heard the question posed:

Will the slowing economy hurt your Virtual Assistant business?

My short answer is no. But if you’d like to know how I arrive it, please read on.

In a slower economy, more than ever, small businesses and entrepreneurs need to become more value-centric. Every dollar counts and has to deliver maximum benefit.

Well, that is what being a Virtual Assistant has always been about. VAs provide excellent value by providing expert support and billing the client only for the time spent doing so. For many small businesses, teaming with a Virtual Assistant can save them a ton of money over the prospect of hiring an employee (who may not even be as qualified as a VA) and incurring the additional costs of payroll taxes, sick time, vacation pay, office space and equipment allocation, and then some.

If you have been reluctant to market your VA business because the economy hasn’t been so great, it’s high time you start doing so. Small businesses still need expert support and exceptional value, two things that have been the hallmark of the VA industry since its inception.