Looking to build your VA business fast? You might just want to get to know your fellow Virtual Assistants. Yes, “the competition“. If you haven’t noticed already, the VA industry is a world its own unlike any other.

VAs have forged their own online community- one that you’ll want to be part of if you’re going to give your business the best possible advantage. Virtual Assistants are, by nature, supportive people (go figure!) and not just when their pocketbooks benefit from their contributions. In general – and to a surprising degree- they are more than happy to offer advice and save newer VAs from learning some of the toughest lessons the hard way. VAs also like to pool their knowledge and share helpful resources, understanding that by strengthening the industry itself, they all benefit.

A great way to connect with other Virtual Assistants is to join a forum made for VAs by VAs. Personally, I like <a href=”http://www.virtualassistantforums.com/. It’s free to join and offers a tremendous amount of information, resources and support.

VAs also frequently work with each other, either assisting with overflow work or teaming up on larger projects that they wouldn’t be able to take on by themselves. They also refer prospects to each other, if a task is beyond their area of expertise. Of course, to use this strategy with your own business, it helps not to be a stranger to other VAs. They’ll want to feel familiar with you and trust your work ethic before teaming up or referring their own clients to you.

So get to know your out-of-office mates. You’re certain to benefit from the experience, and you’ll probably make some great friends in the process!

There is a myth out there that in order to grow your business, your services have to be cheaper than your competitors. If you want out from under the pressure of this untruth, read on.

I was talking just the other day to a prospect. He said he was very impressed during our initial consultation but that he was also considering another VA whom he had been speaking with whose rates were lower than mine. He said he’d let me know in the next few days whom he had chosen.

When I had first gone into business years ago, hearing this would have prompted me to immediately try to beat her rates. Instead, I followed up with an email thanking him for the opportunity to discuss his administrative support needs. I acknowledged that I am not the cheapest VA out there but that my focus is on providing exemplary quality and service to my clients. I take a personal stake in their success and if he chose me to provide VA services, he would receive that same treatment. I attached a copy of my contract for his consideration and two days later, he returned it to me signed.

I am not saying that it’s always wrong to compete on your rates. But the sooner you realize that there will ALWAYS be someone who is cheaper than you are, the better off you and your business will be. So if there will always be someone who is willing to do what you do for less, you can’t compete on that level unless you are looking to become an administrative support charity instead of a business. And what would the point be then?

What you must do is compete on a different level- one that should matter to your client even more than price. Quality and value. Start selling your prospects on that notion and you’ll become an indispensable part of their businesses. Instead of providing cut rate services, you will be offering your clients a true partner in their success — someone they can depend on to get the job done correctly and on time every time.

The services of a competent Virtual Assistant will often pay for themselves in terms of increased opportunities created for their clients by allowing them to effectively leverage their time and focus on growing their businesses. Believe me, once they experience working with a professional VA who can make their administrative headaches a thing of the past, they’ll be happy that they decided to pay a little more to get an experienced Virtual Assistant.

Set your rates honestly and stick to them. If you have a prospect who seems disproportionately focused on price, chances are they will become a Pandora’s Box of constant complaints, issues and conflict as a client.

Spring is just around the corner (I am pretty sure it’s in sight, anyway), and many of us engage in our “spring cleaning” rituals around the house. It’s such a good feeling to have everything in order and to check those elusive tasks off your list that you hadn’t found time to do in the weeks (okay, let’s be realistic- months) past.

While you are enjoying the fresh start at home, why not carry that same mindset into your VA business? Plan to set aside a block of time in the next 30 days to improve your organization as well as tackle some of those tasks that you haven’t been able to get to recently.

Whatever it is that you have had on your list or in the back of your mind, now is the time to invest in your Virtual Assistant business and plan to do a little “spring cleaning”. Chances are you will stumble upon some great ideas in the process!

Here’s a little bit of marketing heaven for Virtual Assistants and other small business owners! VerticalResponse is a web-based application that delivers high-quality email and direct mail marketing options.

Best of all, VerticalResponse is more affordable than you ever dreamed. You pay no monthly fees, setup costs, or hidden charges. You pay only for what you send out. For email campaigns, it could be 1.5 cents per recipient or less. For direct mail 4×6 postcards, it’s under a dollar per recipient. The more you send, the better your price, but even for a small campaign, you surely can’t beat the price- and you don’t have to sacrifice quality.

If you are looking to create an email newsletter, you have 4 great options that will easily match up to any experience level with the super-easy to use (and no experience required) Email Wizard, a slightly more involved but more flexible grahpical HTML Email Canvas, the more advanced Freeform HTML or Text Only options. No matter which option you choose, you can create a great email marketing campaign.

Have you ever thought of mailing out a custom designed postcard campaign but shuddered at the thought of the expense? Well, fear no more! Now you can design your own professional looking postcards and have them mailed out for a surprisingly economical price. With a great selection of graphics, fonts and solid color options, you can create a postcard just as unique as your business is.

A great benefit is that you can manage both your email and direct mail postcard campaigns using the same lists. Once you import your contact list with email and mailing information, you will be ready to go!

On top of the fantastic marketing materials that they provide, VerticalResponse also has a host of other FREE resources designed to help you make the very most of your campaigns and market like the pros! Here are just a few of the handy tools they provide to help you improve your marketing success:

VerticalResponse is so sure that you will love marketing with their products that they’ll even let you try them for FREE! So sign on today and send 25 free emails. While you are there, take them up on their offer to send out a free postcard to sample their quality. I think you’ll love their service and the value they provide!

If you want to stay on top of all the Virtual Assistant tips, tools and advice that is provided on the Virtual Assistant Connection, what better way to do so than to get an email notification sent directly to your inbox when a new post has been added! To subscribe to this handy service, simply click here:

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So what do you say? Sign up for free email notification today!

Regardless of whether you offer web design, blog maintenance or related services to your clients, knowing basic HTML can make you a better and more efficient Virtual Assistant. At first glance, it may look a little intimidating, but e-learningcenter.com can help.

With their free online e-course, you can learn all the basics of HTML. With clearly defined course topics and objectives, this e-course is one that I recommend to any Virtual Assistant who doesn’t know HTML. It’s a good, solid e-course that has plenty of content.

In no time at all, you will be able to breeze through those blog postings, do some work on your own website and even spruce up your forum signatures on all those online networking sites that you belong to!

(Be sure to check out their other FREE e-courses, too!)

As a Virtual Assistant, if it hasn’t happened to you yet, it probably will. At some point, you will be confronted by a request to do something unethical- perhaps not illegal, but something that really goes against your values. Because these situations can often catch you off guard, it might be helpful to develop a strategy for handling them before you find yourself in an uncomfortable situation.

Here are a few tips:

Effectively dealing with unethical requests doesn’t have to be difficult or intimidating. By choosing to stand firm, you not only protect your own reputation but the entire VA industry as well.

I have had many people contact me wondering how to get into the business. Sometimes I can’t even read what they are emailing me. It’s like a cryptic IM session. Some think it sounds like a “fun” way to stay home and make money. Really, they figure, how hard could it be? Well, if you are a mediocre VA, probably not very.

The truth is that running a Virtual Assistant business is a lot of hard work. Sure, it is rewarding , and most of us VAs wouldn’t trade it for the world, but it’s certainly not a walk down Easy Street. Virtual Assistants are professionals- in fact, they are experts at what they do. Everything that they do has to convey that professionalism, both in the work that they perform and their communications with others.

If you are looking to become a VA, please don’t be insulted. I have spent countless hours coaching aspiring VAs. I’d likely give you my advice, too, if you asked for it. The first thing that you would likely hear from me is be professional. Always. When dealing with potential clients, put your best foot forward. When they see that you conduct yourself as a true professional will, it will give you more credibility.

My second piece of advice would be to get ready to work harder than you probably ever have. Sounds dramatic, I know, but have you ever had to be in charge of PR, marketing, accounting, and customer service? Some VAs are surprised at how many hours they have to work, especially in the beginning. You have to set up your website, develop marketing materials, identify potential clients, learn the “ins” and “outs” of the business… There is a lot to do. It takes resolve to see things through to the desired outcome (establishing your clientele).

If you need more advice than that, as I have said, I am happy to help when I can. If you are serious about becoming a Virtual Assistant and are willing to put your virtual feet to the pavement, there is no time like the present to start making your dreams come true. Resign yourself to the notion that you want to be a true PARTNER in the success of other professionals, not just someone “working from home”. Understand that you are a professional who will make a difference in the professional community, and sell that idea to your clients!

So many small business owners and entrepreneurs tell me the same thing over and over- they wish they had more time. The day is just too short to accomplish all their goals. They are often surprised to hear that they don’t need more time, but better use of their time.

A VIRTUAL ASSISTANT is the answer they never knew existed. A Virtual Assistant is an independent contractor, someone who runs their own business, who can provide the services they need. They are experts in their field and provide incredible value to their clients. They work from their own office, saving you office space and money.

By delegating the time-draining administrative tasks that don’t require their specialized knowledge the way the rest of their business does, they are free to use their time more effectively to accomplish those goals and enjoy new milestones in their businesses and careers. They often report that they are able to get more done than they ever have before, and in less time.

It is like having their own administrative assistant on call. Virtual Assistants offer their services on as-needed basis. Clients pay only for the time worked, either hourly or flat fee. If clients feel that they will need assistance more regularly, a retainer option is usually offered by most Virtual Assistants.

By the time they factor in all that they have to pay for with traditional employee in ADDITION to their wages (payroll taxes, health insurance, dental benefits, PTO, sick leave, coffee breaks, office space and equipment allocation, training cost, etc.) they often find that a Virtual Assistant can be much more cost effective.

With their “newfound” time, clients are able to concentrate on the core functions of their business, using their expert knowledge where it counts. They no longer have to work more hours to accomplish their goals because they have learned to delegate and use their own time in the most effective manner. It could be said that Virtual Assistants virtually save the day- or at least several hours of it.

I used to be rather ignorant regarding ergonomics. I have to admit that I even chucked to myself a time or two when I heard others talking about preventing ergonomic injuries. That is, until I suffered one myself about a year ago. It was a real eye-opening experience, let me tell you. Not only was it incredibly painful, but it healed very slowly, even after implementing better ergonomic practices.

As a Virtual Assistant, chances are that you are spending hours each day working at your computer. The likelihood of suffering an ergonomic injury is great if you don’t take the time to educate yourself and set up your workstation properly.

OSHA has a great eTool for computer workstations. It’s certainly worth the few minutes it takes to visit their site and print off their free checklist that will help you identify ways to improve your workspace. You know the old saying, an ounce of prevention…