New Virtual Assistants often ask how they can effectively market their businesses. Afterall, what would a VA be without clients? I am always happy to share the way I do things, but I know that marketing a business has endless possibilites in the methods that are used. So I decided to ask some other VAs what their best marketing tips are.
If you are looking to get the word out about your business, here are some great ideas for you:
My favorite marketing strategy is what I call ‘internal marketing.’ Letting your current clientele know that you’re graciously accepting their generous referrals is a great way to bring in new, ideal clients. And, referral clients have already been ‘educated’ as to what it is you do as a VA so all you have to do is WOW them!
- Tess at the Virtual Assistant Forums
When you decide you are serious about becoming a VA, tell everyone you know. It seems like such a little thing to do, but it can make a huge difference. Think about how many people you know and how many people they know and so on and so on and so on (like the Pert commercial). It is a huge market, so be sure you don’t miss out on a free opportunity to land that valuable first client.
- Kate at Kerans Virtual Assistance
When sending out a postcard mailing, I print my business card on the back of the postcard as my return address with a dashed outline and a note underneath it “please cut out and keep my business card for future use.”
- Lily at The Virtual Office Goddess, LLC
Let’s not forget networking forums! Industry related forums are a great way to let your target market know you’re there. Go to where your target market hangs out. Trade shows, conferences and other industry events are also a good way to mix with your target market. Just be careful not to be a *schmaltzy* salesperson. Make friends first. Strike up a conversation and ask *tell me about your business*. People love to talk about themselves.
- Shari at Modern Marketing Support
Having an online presence, getting your name out there is big. I think having a website, blog and belonging to social networking sites helps tremendously.
- Dawn at A Virtual Assistant in Paradise
Networking in person and online is very important. I have met a lot of good contacts who love to recommend and refer! This can be done by joining VA forums, industry forums that your target market belongs to along with your local organizations such as your Chamber of Commerce!
- Doreen at Virtual Business Partners
I always like to remember that my next client could be standing in front of me. Maintaining a professional demeanor and appearance is one key to gaining new business and preserving a good reputation. Also, carry business cards with you and give them to everyone you meet.
- Jenifer at Administrative Support Group
There you have it- great marketing advice from experienced Virtual Assistants. Please feel free to add your own favorite marketing strategies in the comments.
